New Balance
Digital Storytelling Campaign
Stories that go the Distance
From the starting line to the finish, Silo Space Media led a full-scale digital storytelling campaign documenting the grit, preparation, and emotion behind some of the most iconic races in the country. Spanning three New York City Marathons and the Brooklyn Half Marathon, the team embedded themselves in the journey, capturing everything from the grind of training to the triumph of race day across multiple years and events.
Full-scale video production and photography
Following an 18-week training cycle, the content captured key moments across workouts, events, outfitting, and race day, constructed as a cohesive, narrative-driven series that showcased the physical and mental grind behind each race. With New Balance as a sponsoring partner, brand integration was woven in naturally, feeling authentic and performance-driven throughout.
